YouTube Phenomenon

YouTube is a powerful social network site. It is usually the first thing the people check when they are looking for video clips, and often -YouTube videos can be(as they usually are) conveniently passed on to other internet users worldwide. Due to its high viral nature, YouTube is a splendid tool for effective internet marketing. Here are some steps you need to follow in order utilize the YouTube power for your marketing purposes.

Millions of YouTube users are uploading, watching, downloading, or linking to videos on this site every day. If you want to find a video of something, YouTube is the place for you.

YouTube is a free video sharing website that utilizes adobe flash technology for displaying videos uploaded by millions of members. These videos are seen by approx. 20 million visitors every month. Videos on YouTube site feature thousands of unknown and known people, on daily basis.

If you have a website, a YouTube account would certainly do a lot for you. Do not miss to take advantage of its free video sharing and the extremely vast network of people you could advertise your product to. Just try to imagine how intense traffic your website might generate through your own videos cleverly staged on YouTube. There is absolutely no better way to advertise, free of charge, to millions, but YouTube. Using their service you can almost instantly maximize all internet marketing opportunities. Here are some tips how you can use YouTube more effectively for boosting your internet marketing capacity.

Step 1: Define and create genre for your video

Choice of video genre you will be creating depends on target audience you intend to create the video for. If your target group are teenagers or college students then colourful and interactive videos would work best. In case you aim at the professional and working market, then a more classic presentation will suit.

The basic idea is to create a video that would be most appealing to its target market. Make sure your video message is clear and concise. Make sure that your clip is not longer than 5 minutes.

Determine to generate an impact with your message. Try both to shock and move people out of their usual indifference. Make them curious about your product and service and make them want to have what you sell through the content of your video.

Make sure that you are clearly identified through the video. It is necessary for the video to contain your logo or your company name. In this way you are making sure that your message will get to the viewers. Take enough time in creating your video. Make sure that you have the finished product that will give out the message that you want to convey.

Step 2: Strategic placement of your video on the net

A strategic placement of your videos on YouTube website will generate people’s interest and would get them to watch your video. Make it a must see video. If you succeed in this, chances are your video will appear on YouTube home page, generating even more possible interest. This is when viral marketing comes in place. Your videos will be watched, passed and shared by a growing number of people.

Step 3: Create a link to your website

Do not forget that the purpose of your video is to attract more people to your website. However, be careful - a direct sales pitch from a video is frowned upon by YouTube community. To avoid your video being deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of your video. Place your company logo on the trailer and make sure the person watching it would know whom to associate the video with.

Link Popularity – First Strategic Step

Link popularity is defined as the total number of web sites linking to your site. The idea is to try to get as many relevant links to your site as possible. Relevant links are links from other sites to yours that are complimentary to both the product and services you are offering. However, keep in mind that technically weak sites linking to you often have the opposite effect by driving the ranking of your site down. Make sure that you have secured well placed links which will be a source of consistent, targeted traffic. And in reference to the recent developments, well placed links can generate additional search engine traffic to your site.

Most of the popular search engines factor Link Popularity into relevancy algorithms. The result of this is the growing number of relevant sites –that are linking to your site, which consequently improves your search engine rankings. There is no magic pill for getting good ratings apart from boosting your site’s popularity. Important part of any web site promotion effort .Knowing which sites link to your site and ever growing number of quality links is essential part of any web site promotion effort.
Useful link: http://www.linkpopularity.com/ (free service on link popularity, for major search engines)

‘Content-The Queen, The Father, The Son and The Holy Ghost’

Big search engines like Google, Yahoo and others, first perform the title bar check and then the copy the text on your page. In case that the words in the title bar do not match the text content, the most likely your site will be marked as irrelevant. It is an absolute must that the text contains the powerful keywords that are in listed the title. Suggested density of these words should be between 5% - 8%.

Wording the Title Bar

Title bar wording is very important part of your site for it is the process search engines use for initially indexing of your page. Suggestion is to use approx. 80 characters to describe your products and services using powerful keywords and phrases.

Text on page

Try not to overload your page with text. This should be especially the case with the Home Page where you want to communicate your message over in effective and concise manner. The key information should be bullet pointed, so that the visitor can scan the page for the information he/she is looking for.

Text quantity

Rule of a thumb is to have at least 250 words on the page if you want to maximize your optimizing chances. Note that search engines only register text and not images, graphics and photographs.

Choice of Font

ALWAYS build websites using fonts that are user-friendly and easily readable such as Arial and Verdana.

Formatting

Important titles within the visible page should use H1 tagging in the formatting process. With H1 tagging, the search engine spider home in on those words and phrases as the most important on your website.

Fresh Content

In page ranking, fresh content can never be overestimated. You need to make sure your text is refreshed on regular basis. The reason behind is not only to keep regular visitors to the site interested, but more so the fact that it is favourably reflected to the search engines. If leave a page unaltered, after a certain period the search engines will have your rankings start falling.

Page – Size DOES Matter

Website needs to have fast loading pages, in case you want a visitor to stay on your site, instead of testing his patience and have him go elsewhere.

Linking – An Inside Job

From search engine’s point of view, the more relevant pages you have the better for your overall rank. Internaly linking of all the pages of the site together using text linking strategy helps search engine spiders crawl the whole site. Good tip is to always create site map.